The International Olympic Committee appointed a leading sports marketing agency Wednesday to handle the lucrative European broadcast rights for the 2014 Winter Games and 2016 Summer Olympics.
Sportfive was granted rights for all media platforms _ including free and subscription television, Internet and mobile phones _ across 40 countries in Europe for the 2014 Games in Sochi, Russia, and 2016 Olympics, whose host city will be selected in October. Read full story
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