EUGENE, Ore. -- USA Track and Field can expect a significant windfall if Chicago wins the rights to host the 2016 Summer Olympics.
CEO Doug Logan announced Friday that USATF had signed a key sponsorship deal with Nike through at least 2013, with an option to extend it through 2017 at "a significant increase" if Chicago is the 2016 host.
"I'm more than cheering. I'm actively advocating" the Chicago bid, Logan said.
Two people familiar with the deal told The Associated Press it was valued at more than $10 million a year -- a 30 percent to 40 percent increase over the last sponsorship. They requested anonymity because the figures have not been publicly released. USA TODAY report


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