The IOC and the USOC were already squabbling about the USOC's share of sponsorship and broadcast revenue: the IOC wants to reduce the funds flowing to the U.S., while the Americans are resisting. Both sides, however, had agreed to put those negotiations aside until after the 2016 decision was finalized. Now all tensions are back on the table.
The IOC is a famously isolated, self-important organization whose members do not like to be slighted. Competition for hosting rights is fierce: a city needs a majority of the 107 members to vote in its favor to win. One ballot can tip the balance, and this new dustup could alter a member's decision. "This is an absolutely unnecessary self-inflicted wound," says Marc Ganis, a Chicago-based sports-business consultant who has closely followed the 2016 bid. "It just serves to remind the IOC of their preconceived notion that the Americans are arrogant and self-serving." Time magazine report


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