IOC awarded the broadcast rights in Brazil for the 2014 and 2016 Olympics to three media companies in a deal worth $210 million, a major increase over previous contracts and a boost for Rio de Janeiro's bid for the 2016 Games.
TV Globo acquired the main rights across all platforms in partnership with Bandeirantes and Rede Record in what was described as a historic deal for Brazil, South America and the International Olympic Committee. Associated Press
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