Naming rights figure prominently in the Chicago 2016 budget: $15.7 million for the velodrome and another $19 million for two facilities, the rowing and shooting venues.
In other words, the bid committee expects revenue that approximates the most lucrative naming deal in sports: slapping Citibank's name on the New York Mets' new stadium at a cost of $20 million a year. Chicago's most lucrative deal to date, for U.S. Cellular Field, nets all of $3.4 million a year. Full column from the Chicago Tribune
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